Why are Name Cards still Essential?

While digital technology has gradually invaded every aspect of our professional and personal lives over the past decades, there are several specific areas where it seems to have failed to propose a real, lasting, and significant change.

This is particularly the case for the name card whose digitization does not seem to have taken place. So, why exactly is the paper business card still essential today?

The importance of the classic business card

Having a business card is a mandatory step for every entrepreneur or company. It allows you to both present yourself easily and transmit your contact information. This is a good way to make sure that you are remembered and that you can be easily found and reached if needed.

However, this particular aspect of the name card that makes it easy to communicate and attract attention is not found in the digital world. Attempts to create a digital business card have taken place, but it seems that without the physical support of the business card, the interest of the card is lost.

In any case, physical name card printing remains an important requirement for professionals and businesses. However, do not think that a simple piece of paper printed at home is enough. The name card allows you to stand out and be unforgettable. Printing high-quality business cards that can stand out for their beauty will be of immense help to your business.

The business card remains the simplest method of exchange

If digital has not succeeded in replacing the name card with a computer equivalent, it is undoubtedly because it does not represent a more practical alternative. Indeed, the physical business card remains the most effective method to quickly give your contact information and be sure that the person will not forget them and will be able to contact you again.

However, in theory, digital could easily have made the virtual business card more convenient. The problem is that in order to exchange your virtual business card, you already have to have some information about your interlocutor. Without that, it will not be possible to receive or send your card. So it is much less convenient.

Some applications and software have tried to offer business card exchanges that use NFC technology. Unfortunately, there is then a problem of compatibility between devices, technologies, and applications. It is easy to imagine how digital technology can quickly become a source of problems rather than solutions.

Digitalization can still be useful to business cards

In spite of everything, it would be naive to believe that digital has had no impact at all on business cards and it would be a shame to completely deprive oneself of the innovations they propose. Indeed, some of them make it possible to improve one’s name cards without altering their core function.

The simplest example, of course, is to put the website address on your card. However, this is not a very innovative example. Moreover, the integration of a QR code that would allow access to a site optimized for smartphones is increasingly used and makes it possible to transform the business card into an even more efficient marketing tool.

Finally, we must not forget the existence of name card backup applications and software. Indeed, if giving a physical business card is more practical, keeping all the cards you receive is not. Fortunately, some applications allow you to scan each card, and then automatically save the information. A very practical solution.

Fumiko Haga

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