Tech & Gadgets
Check out Kate Upton in the new Gillette Commercial
Should men style their body hair? We’ve seen it in the movies and on TV but it’s hard to tell where Hollywood glam ends and where real life begins. The general perception amongst men is Yes, I should style my body hair. But how? And where?
Gillette is coming to the aid of men everywhere by sharing news from a recent survey and also giving men an open forum to ask everything they ever wanted to know about body grooming but were too afraid to ask. And who better to start the conversation than Hollywood hotties Kate Upton, Hannah Simone and Genesis Rodriguez?
The three beauties will share the opinions of women across the country to help men understand “What Women Want” when it comes to men’s body hair styling. For the first time in Gillette’s 100+ year history, the brand is partnering with female spokespeople to spearhead an integrated marketing campaign across broadcast, print, digital and social – in support of the Gillette® Fusion® ProGlide Styler™ – the 3-in-1 tool is perfect for body hair styling as it trims, shaves and edges.
The campaign leads up to a first-ever live body hair styling event on April 18th. The event will stream live online and feature Kate, Hannah and Genesis taking questions and sharing their opinions on male body hair styling. Viewers will be able to send in questions via Twitter (@gillette #whatwomenwant), on Gillette’s Facebook page, and directly through a YouTube module.
In the meantime, Gillette’s recent national survey revealed the following statistics:
· 74% of women feel that guys should definitely style areas of their body
· 69%*of men say that women influence how they style their body hair – this number jumps to 79% for 18-24 year old men.
· Top three reasons women say a guy should style his body hair:
1) Hygienic reasons
2) Romantic encounters
3) Hanging out at the beach
· Most popular area for men to style their body hair: groin. Second most popular: chest.
· Younger men (18-34) are significantly more likely to say that styling makes them feel ‘more confident’.
· Shaving is the most common way men style, although men 25-34 years of age are waxing in higher proportions than are other men.
check out the press release… More >
Gillette will be visiting 6 top Spring Break sites over the next two weeks and giving guys free shaves and free Gillette products. The tour officially launches this Friday in Miami with Katrina Bowden inviting guys on spring break to stay smooth shaven all week long.
Spring Break means a break from school, work and any and all responsibilities – but it shouldn’t mean a break from grooming and style.
Guys put a lot of effort into preparing for spring break – they work out more, eat better, maybe do a few push-ups in their hotel room before heading out… But this spring break, Gillette is giving guys some important tips, straight from the ladies, to help guys make sure they don’t stumble at the finish line.
Gillette recently conducted a 16-city live survey to determine what women found most kissable. The results are in and 85% of women across the country declared they prefer to kiss a guy who’s smooth shaven. Furthermore, two out of three women said men will have better luck with them if they are smooth shaven.
To help guys achieve the look most appealing to the ladies, Gillette’s K.I.S.S. (Keep It Smooth Shaven) tent is visiting six of the top break destinations (South Padre Island, Miami, Lake Havasu City, Daytona Beach, Las Vegas and Panama City Beach) this March. Gillette will offer guys a free place to get smooth shaven using the latest Gillette products like the Gillette Fusion ProGlide SilverTouch, so nothing, not even sensitive skin, can come between them and their most kissable face. Guys will also be able to take pictures and receive free grooming products courtesy of Gillette!
Gillette K.I.S.S. Spring Break Tour Stops:
March 12 – 13: South Padre Island, TX (Padre South Hotel)
March 15-16: Bayside Marketplace, Miami, FL
March 17: Lake Havasu City, AZ (London Bridge Resort)
March 19: Daytona Beach, FL (Ocean Deck Restaurant & Beach Club)
March 20-21: Las Vegas, NV (Bally’s Las Vegas)
March 21: Panama City Beach, FL (Holiday Inn Resort)
March 22: Panama City Beach, FL (Club La Vela)