magic happens productions launches jesse heiman documentary on kickstarter
production company will use crowdfunding to raise money for its first documentary, world’s great extra los angeles, ca (july 3, 2013):
magic happens productions, llc announces the launch of a kickstarter crowdfunding
campaign for their new feature-length documentary film, jesse heiman: world’s greatest
extra. with a goal of $65,000 to be raised over a period of 30 days, starting on july 3, 2013 at 12:01am et,
producers nick weis and emily carroll, are turning to the global community of heiman’s fans for support.
the film follows a year in the life of jesse heiman as he tries to parlay his career of, predominantly, background
extra work into the realm of being a leading man, riding momentum generated from a 2013 super bowl commercial.
the concept was inspired by the “world’s greatest extra” viral video on youtube, created by swedish native,
wilhelm hempel. in the digital equivalent to where’s waldo, hempel highlights heiman as a background extra in
more than 25 different blockbuster films and tv shows. from “chuck” to “arrested development”, catch me
if you can and spiderman, jesse’s face is recognizable to audiences worldwide. with more than 3.3 million
views, hempel’s video caught the attention of director/producer, nick weis, from louisville, ky.
“jesse’s face is one people know but surprisingly his name isn’t. i found [wilhelm’s] youtube video and five hours
later, i was engulfed in jesse’s blog and twitter,” says weis. “as a documentary filmmaker, he’s the kind of subject
you dream of finding.” curiosity led to a facebook message, and when jesse showed interest in the project, weis
reached out to long-time friend and filmmaker, emily carroll, to partner in producing the film.
“jesse’s story is pretty fascinating and profoundly happenstance,” says carroll, “but even more compelling is his
earnest demeanor and how he handles the world — and people — around him.”
the kickstarter campaign will conclude on thursday, august 2, 2013 at 12:01am, and must raise at least
$65,000 to get funded. with rewards ranging from t-shirts to video messages, digital downloads and original art, the
campaign is utilizing heiman’s celebrity in hopes his international fan base will respond. money raised in this
campaign will go toward buying production equipment and insurance, crew and travel expenses, and other costs
related to 8 additional months of principal photography. a portion of each dionation is tax-deductible through
partnership with heiman’s favorite 501(c)(3), the poopie foundation (dba lucky puppy rescue and retail), located
in studio city, california.
for more information on the documentary, magic happens productions or lucky puppy rescue and retail, please contact emily carroll and nick weis at email@example.com.