Taco Bell’s Fake Meat Rebuttal

(new york) — thank you for suing us. that’s the headline on full-page ads from taco bell in newspapers across the country friday.

“i think when someone sullies your reputation you have to be swift and you have to be decisive,” taco bell president greg creed told abc news. “we think our reputation has been sullied and we wanted to put out a headline that certainly drew attention and enables us to tell the story about our beef,” which creed says is “88 percent usda inspected, and not the 35 percent that’s being claimed.”

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