It’s undeniable that body shaving is on the rise. A recent study conducted by Gillette shows that 73% of U.S. men have shaved or trimmed some part of their body before, and 84% of men who currently shave at least one body part say they shave it year-round. But while body shaving is becoming more and more popular, men have largely been navigating without the proper tools, instead experiencing itchiness (50%), nicks and cuts (45%), and not being able to get a close shave (35%). Add to the list that 58% of men said they believed a better razor would enhance their overall body shaving experience and it was obvious that it was time for Gillette to step in.
The new Gillette BODY razor features:
- A rounded cartridge so it glides with incredible comfort
- 3 lubricating bars for outstanding glide
- Non-slip grip for exceptional control, even in the shower
And here’s a quick infographic on Body Shaving 101. Enjoy.
Paul McCartney, Rolling Stones and Black Sabbath all nominated for Best Rock Song at the Grammys tonight?